The SouthGrow economic region, a partnership of southern Alberta municipalities, required a campaign to help combat the perception the area is lacking resources. The campaign included convention material, outdoor advertising, web ads, TV commercials and a micro site.

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tSG_SouthGrow_BigBox_Wind tSG_SouthGrow_BigBox_Sun
tSG_SouthGrow_BigBox_Water tSG_SouthGrow_BigBox_Drive



Design: Peter Haughland
Art Direction: Aaron Mumby,
Peter Haughland
Web Development: Mononlith Digital
Brand Research, Direction and Copy Writing: The Studio Group, Micheal Hogan, Aaron Mumby

Completed at Aaron Mumby Design in partnership with The Studio Group for the Municipality of Crowsnest Pass.

Launched 2014.