The SouthGrow economic region, a partnership of southern Alberta municipalities, required a campaign to help combat the perception the area is lacking resources. The campaign included convention material, outdoor advertising, web ads, TV commercials and a micro site.
Design: Peter Haughland
Art Direction: Aaron Mumby,
Web Development: Mononlith Digital
Brand Research, Direction and Copy Writing: The Studio Group, Micheal Hogan, Aaron Mumby
Completed at Aaron Mumby Design in partnership with The Studio Group for the Municipality of Crowsnest Pass.