Phoenix stands as Spruce Grove’s foremost provider of Physical Therapy services, offering an extensive array of hands-on and mechanical treatments, complemented by contemporary therapeutic methodologies like shockwave therapy and massage. Despite its established standing in Spruce Grove, the objective of this rebrand was to infuse Phoenix with a fresh visual identity that effectively communicates its services while preserving its community recognition.
The final mark considers all of the above. The curvature of the phoenix crest to tail exudes freedom of movement. Its position, floating, but anchored to the text gives lightness to the mark. Symbolically, this exemplifies what individuals seek through Physical Therapy. The mark also explores sophistication, professionalism and trust through both graphic elements and text. It is also luxurious, warm, and sophisticated.”
In our brand’s debut materials for Phoenix, we developed a letterhead and flyer to convey essential information. The flyer prominently features the logo on its front page, highlighting the fresh brand identity. This approach ensures that the audience immediately connects with the refined and trusted image of Phoenix, while also providing clear details about their services and the convenience of direct billing.
The inclusion of carefully crafted headshots against a branded backdrop serves as a pivotal element in enhancing Phoenix’s brand identity. These headshots not only humanize the brand by putting faces to the expertise, but they also exude a strong sense of credibility and trustworthiness. By visually connecting the team to the brand’s identity, these headshots establish a genuine and approachable rapport with clients, thereby reinforcing the professionalism and authenticity that Phoenix’s physical therapists bring to their practice.
