Introduction
Shaping Our Community was produced for the City of Spruce Grove’s Municipal Development Plan to bring to life a shared vision for the future which involves significant community consultation and engagement. The name of the campaign provided strong aesthetic parameters to work within. The tangram is the foundation in which the entire brand has been built inclusive of the wordmark, icons, and custom typeface Tangram Display.
The seven pieces of a tangram come together to make a whole. These shapes, arranged in different ways, provide the opportunity to create endless patterns which can form both abstract and concrete configurations. The tangram is the visual language which communicates all the shapes of our community. Symbolically the individual shapes represent the diversity of people who have come together to form the community, the neighbourhoods that make the City whole, or the building blocks that have been laid down which we aspire to continue to build upon.
Within the context of the Municipal Development Plan, the shapes of the tangram is symbolic of how citizens are being invited to shape their community. We hope to inspire the community to share their dreams for the future of our city, for their children, and generations to come.
What is a tangram?
A Tangram is a dissection puzzle consisting of seven flat polygons, called tans, which are put together to form shapes. The objective is to replicate a pattern (given only an outline) generally found in a puzzle book using all seven pieces without overlap. Alternatively the tans can be used to create original minimalist designs that are either appreciated for their inherent aesthetic merits or as the basis for challenging others to replicate its outline.
